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In the last couple of years their ads were appearing everywhere. I guess someone was asleep in NOT recognizing that their ROI from advertising wasn't what it needed to be to stay in business.
I would guess that most of this is what they owe for advertising:
X10 owes Los Angeles law firm Sheppard Mullin Richter Ham $667,412; Microsoft $459,264; Yahoo $346,128; Google $69,984; and America Online $55,413. It also owes $95,047 to Overture Services, which was recently acquired by Yahoo.
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