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Skipping The Flash Intro On Your Website

June 19th, 2006 · No Comments

I did a study on this in the late 90's for a customer in which I came up with pretty much the same results. Even worse, skipping the website altogether was very high on the list. So not only did they not see the flash intro they never saw the homepage:

“The common use of “flash intros” to corporate websites has never made
much sense. Generally, they're a pain, and even for the few folks who
want to watch them, after seeing it once, why should they ever want to
go back again? Yet, for some reason, web designers love them, and
somehow keep convincing corporations to use them. However, a usability
expert studying these things now says that ” the skip intro button is the most used button on the Internet.”
While you can quibble over the hyperbole, it does make sense to
question why so many firms keep using these types of entryways, when it
clearly keeps people from the content they actually want — such as how
to buy your product. (via TechDirt)

Category: General


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